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The world is agog with design thinking
and rightfully so. Enterprises today are in
swift motion with technologies getting
redundant in the blink of an eye and
new upgrades in place continuously.
Nimble feet are gaining ground and
five-year strategy roadmaps are fast
getting shelved as market demands keep
changing. Convergence of products,
services and engagement of people
seamlessly across geographies, across
devices, is a reality today. Suddenly,
man, machine, processes and systems
are conversing. This is an experiential
world we live in and humaneness is the
core around which strategy and design
are centred. Customer experience,
brand experience, product experience,
user experience… Enhancing these
experiences is the breaking ground that
enterprises adopt as differentiators.
This is the world where product quality,
technology upgrades are given and
taken for granted – there is no room
for anything less! Big data analytics
and algorithms enable a human angle
to insights drawing up a profile of the
human experiences right at the product
or service touch-points. The complexities
have increased in the business world and
there is now a tremendous need to shift
to the way of collaborative thinking in
every aspect of business.
and the Pursuit of
Excellence
FACTOR
Cover Story
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